Frequently Asked Questions
What is the IVF Heroes Universe?
As of October 23, 2025, The IVF Heroes Universe is a live database containing 500+ companies serving fertility clinics and labs. It is part of the comprehensive business intelligence platform for the fertility industry powered by Inside Reproductive Health.
Think of it as the Crunchbase and Consumer Reports of fertility—where professionals go to research vendors, compare solutions. That information is used for market analyses, industry reports, and news content.
How is the IVF Heroes Universe different this year?
Live database
Category Overviews (news articles and podcasts)
Near real-time editing capabilities (for sponsors)
More interactive
Inside Reproductive Health's first phase of the business intelligence platform was a downloadable catalog of the IVF Heroes Universe. It was utilized by nearly 2,000 fertility professionals. Users attribute such popularity to a simple pfd download to the fact there had been no directory nor public categorization of all the companies in the fertility industry.
But the IVF Heroes Universe is no longer a static document. It is a live database, launching October 23, 2025.
This database will support various applications: category comparisons, market analysis reports, vendor evaluation tools, and industry trend identification.
Features that will happen in 2026 include category overviews, in the form of news reports and podcast episodes, timed around industry events like the ASRM congress and European Society of Human Reproduction and Embryology (ESHRE) conference, among others.
How is Inside Reproductive Health organizing business intelligence for the fertility space?
Inside Reproductive Health is the fertility field's business media company that created and organizes the IVF Heroes Universe. IRH uses the comprehensive company data from the IVF Heroes Universe to produce better industry analysis, category comparisons, and market insights, while the platform serves as the essential business intelligence infrastructure for fertility professionals.
Data produces content, and content produces data.
How many companies are in the IVF Heroes Universe and how are they being organized?
Roughly 500 companies are already listed in the IVF Heroes Universe list and will be listed in the live database on Inside Reproductive Health, launching October 23, 2025. They are all tagged in one of sixteen primary categories, below. Additional companies will be added as they submit their information or are discovered.
Artificial Intelligence (AI)
Cryostorage | Cryosafety
Devices and Equipment
Diagnostic Lab | At Home Testing
EMR | Clinical Operations Software | Practice Management System
Fertility Clinic Network | MSO
Genetics | Genomics | Carrier Screening
Insurance | Employee Benefit Management
Patient Concierge | Digital Clinic
Patient Finance
Pharmaceuticals
Pharmacy
Professional Services
Professional Society | Patient Advocacy Organization | Non-Profit
Supplements
Third Party IVF Services
Who will see the IVF Heroes Universe? Who is Inside Reproductive Health’s audience?
Nearly 2,000 fertility professionals downloaded the IVF Heroes Universe pdf in 2024 and 2025. In total, it is expected that thousands of fertility professionals will explore the live database in 2026.
Inside Reproductive Health reaches roughly 7,000 fertility professionals every year through its weekly podcast episodes and News Digest articles.
Why do so many fertility professionals use the IVF Heroes Universe and consume Inside Reproductive Health? What is the value to Inside Reproductive Health’s audience?
Thousands of fertility professionals download data from Inside Reproductive Health because it isn’t publicly available elsewhere, such as reports on practice volumes, ownership, job placements and others. Fertility professionals either can’t obtain that information elsewhere, or it is important for them to check against their own data.
Is distribution of the IVF Heroes Universe in print or digital?
The IVF Heroes Universe is a digital database that goes live on October 23, 2025.
How will the IVF Heroes Universe be distributed?
IVF Heroes Universe will be promoted on our podcast, News Digest, and various social media platforms throughout the year.
Distribution will include our email subscriber list of over 2,000 fertility professionals, but many more are subscribing now because we are promoting its anticipation.
In addition, all sixteen (16) primary categories organized in the IVF Heroes Universe will be reviewed in their respective “State of {category]” category overviews in the form of two podcast episodes per year, and two news articles per year.
How much does the sponsorship cost?
Sponsorship packages cost $2,295, but you may be able to get it for much cheaper here.
This is because discounts are offered for early purchasers if you’re not too late. The longer you wait, the more you pay. On average the price increases $300/month and it never comes back down. See pricing for more details.
When is the deadline to buy?
Purchasing is now available year-round, however discounted rates are only available until October 22, 2025. The price continues to increase the longer you wait.
In order to have your Company Details Page verified when the database goes live on October 23, 2025, your Company Details Page Form must be completed and submitted by October 9, 2025. Please allow up to ten business days for verification of Company Details Pages for forms submitted after October 9, 2025.
How do we know if we’re a good fit for the IVF Heroes Universe?
The IVF Heroes Universe will include all companies making a difference in the fertility field. You will reach your target buyers if you sell to fertility clinics or IVF labs and fall into any of these categories:
Artificial Intelligence (AI)
Cryostorage | Cryosafety
Devices and Equipment
Diagnostic Lab | At Home Testing
EMR | Clinical Operations Software | Practice Management System
Fertility Clinic Network | MSO
Genetics | Genomics | Carrier Screening
Insurance | Employee Benefit Management
Patient Concierge | Digital Clinic
Patient Finance
Pharmaceuticals
Pharmacy
Professional Services
Professional Society | Patient Advocacy Organization | Non-Profit
Supplements
Third Party IVF Services
Are individual fertility clinics a good fit for IVF Heroes Universe sponsorship?
While we do plan to add our database of individual fertility clinics and IVF labs into the live database at a later date, at this time IVF Heroes Universe Sponsorship is best for companies that sell to, or recruit from, fertility clinics and IVF labs. Thus, IVF Heroes Universe sponsorship makes sense for fertility clinic networks, but often not for individual clinics.
Can we talk to someone before we purchase our sponsorship?
If you have any additional questions that were not answered on our FAQ page, we invite you to read our IVF Heroes Universe sponsorship page for details about the IVF Heroes directory.
What do I get as a sponsor?
1 - Dedicated Company Details Page
Your selection of the primary category that best fits your company
Core Products & Services tags
Your company logo
Link to your company website
CEO
Company Size
Headquarter Location
Information on Leadership team
Key Customers tags
Links to Social Channels
Technology tags
Ability to post customer testimonials
Contact Us button
2 - Category LinkedIn announcement
3 - Mention of your information in semi-annual Category Review, podcast episode (2x/year)
4 - Mention of your information in semi-annual Category Review, News Digest report (2x/year)
5 - Enhanced discoverability (search feature)
You will retain the ability to edit the editable sections of your Company Details Page yourself at any time after account creation (details will be provided upon purchase). Any sections of a company’s Details Page that are not editable by any one other than Inside Reproductive Health, such as a company’s Sable-Sirus score, shall be marked accordingly.
How long is a sponsorship term?
One year. If you purchased your sponsorship before October 23, 2025, your term begins on October 23, 2025. If you purchased on or after October 23, 2025, your term begins on your date of purchase. The option to auto-renew your term is offered upon purchase.
When are the sponsorship materials due?
The Company Details Page Form should be submitted within two weeks of purchase to ensure maximum utilization of your sponsorship.
Can I share about my sponsorship on social media?
Yes! We have a special content package for sponsors, including a customizable social media draft and IVF Heroes Universe imagery to share.
How do I buy an IVF Hero sponsorship?
Becoming a Hero Sponsor is easy– go to our sponsorship page. Any button will take you to the “Start Purchase Here” button at the bottom, click there.
Is there another way to buy other than credit card? Can you send me an invoice that I can pay in another way?
IVF Heroes Universe sponsorships can only be purchased by credit card on the sponsorship page. It’s a lot like this.
Will my company be listed if we don’t sponsor?
Yes. As an all-inclusive database the IVF Heroes Universe will include every company in the fertility field, whether or not they sponsor. However, without sponsorship, organizations will have far fewer details and will not have control over their information.
Can I update my content once submitted?
Yes! After the database goes live on October 23, 2025, you will be able to access and edit your Company Details Page at any time. The email you use when you create your account will be tied to your Company Details Page, you will be able to login and edit your page at any time. Please allow us up to 10 business days to verify your account following your initial submission.
I purchased a Hero sponsorship but didn’t receive an email about my Sponsorship content– what now?
Some email filters or privacy settings might sort our Sponsorship follow-up emails into your spam folder. Please check all junk folders for emails from our team with links to content submission forms, social media materials, and more. Please make sure your email filters are set to receive emails from the @fertilitybridge.com and @insidereproductivehealth.com domains.
Will sponsors see the IVF Heroes Universe before October 23, 2025?
Not at this time. The IVF Heroes Universe's launch date of October 23, 2025 will be the first time the directory will be available to readers and sponsors alike.
How will the database grow?
Inside Reproductive Health is will gradually add more company information, interactive comparison tools, and analytical capabilities like the Pitchbook of the fertility space. This is an example of an AI assistant that IRH eventually plans to offer for its audience. IRH founder, Griffin Jones, says "It ain't all happening in 2026... we just keep adding and adding and adding."
Features in the pipeline.
Category comparisons
Performance Dashboard
Priority search placement
Audience insights access
Data partnership opportunities
AI agent
Option to embed video